Innovative E-newsletter E-mails

There were many e-mails I went through that have embraced the challenge of integrating new media to e-mail appeals and newsletters, and many who have not. What may work for one organization may not work for the other, but I suggest testing certain aspects or elements mentioned in the e-mails above and monitoring the feedback, open rates, clickthrough rates, etc. Testing allows you to learn from your donors and refine messaging strategies to interest a larger audience base, but if you never test, you’ll never know.