Wings of Change

Copy in newspaper and magazine ads, and television and radio spots reflects the underlying emotions and motivations the research unearthed, she explains. For example, the radio spot features soothing music with a voice-over of a woman saying: “Love is the answer to all questions. Hope is the breath that keeps my spirit alive. Smiles are the world’s most plentiful resource. Easter Seals changes the lives of people living with disabilities. Be an Angel of Change. Learn how, at EasterSeals.com.”