Wings of Change
Inspired by constituent research and a PSA campaign, Easter Seals finds a new, donor-centric voice.
The campaign drives individuals to the organization’s Web site to share personal stories about Angels of Change in their own lives, giving visitors the opportunity to interact with Easter Seals through a two-way conversation as well as providing a way for the organization to thank existing donors, volunteers and other Angels.
- Companies:
- Easter Seals
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