Wings of Change

Raising change
The Angel of Change campaign’s main goal is to engage people by speaking from their point of view and building brand awareness. But Easter Seals also hopes to net donations and public interest through the increased visibility. One version of the newspaper ad that ran in The New York Times demonstrates a subtle yet clearly financial ask mixed with the campaign’s “feel good” messaging: “You can feel good about giving to Easter Seals. See great stories at Easterseals.com.”