Wings of Change

On the site’s Angel of Change drill-down page, visitors have the option to donate, as well as read about “Real-Life” Angels and share their own stories, watch an online movie featuring Easter Seals’ donors and volunteers, send free e-cards, and join Easter Seals’ legislative action network.

Also part of the campaign, long-time Easter Seals corporate partner Safeway, a U.S. supermarket chain, deemed April Easter Seals month and held a tear-pad promotion at check-out counters in all of its stores that utilized the campaign’s messaging and imagery. The fundraising effort pulled everyday supermarket consumers, and even staff, into Easter Seals’ mission and the powerful effects of giving.