Wings of Change
Inspired by constituent research and a PSA campaign, Easter Seals finds a new, donor-centric voice.
Embracing the challenge
For the national offices of Easter Seals, the Angel of Change campaign predominantly was about building brand awareness, but the Safeway challenge opened the door for affiliates to design a fundraising campaign that fit the needs of their local communities. Pam Kirk, director of marketing and community relations for Easter Seals Southwestern Indiana, says her organization took the Safeway challenge and ran with it.
- Companies:
- Easter Seals
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