Wings of Change

Donors of $100 or more received an Angel of Change wristband. The organization also was fortunate to receive media coverage on local TV stations to help it get the word out about the campaign, and it sold the wristbands at local stores.

The affiliate distributed 1,023 of the 2,500 wristbands it had received from Safeway, raising a little more than $40 per wristband distributed. It won the challenge and was rewarded with a $50,000 check, the larger portion of the grant. What’s more, the campaign’s messaging helped breathe new life into the affiliate’s fundraising efforts.