Wings of Change

“The Angel of Change campaign really helped us to have a new message here locally. We’ve been around for 60 years, and we’re very fortunate that we have great support here. But this was a fresh message for us to get out to the community and to tie into specific local needs and, yes, to appeal directly to that donor, communicate to them how good they would feel about making a real difference for people here in their own community. That they really would be Angels of Change for specific local kids and adults whose stories we were able to tell,” Kirk says, adding that the affiliate continues to incorporate the Angel of Change imagery into its communications.