Wings of Change
Inspired by constituent research and a PSA campaign, Easter Seals finds a new, donor-centric voice.
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It’s no easy feat, especially given the organization’s structure as a nationwide network of affiliates. It requires rethinking how it manages constituent data and integrating its different lists. This ties into another huge road block — the same silo mentality with which many large organizations are grappling. Various segments of the development department lay claim to “their” donors, and no one wants to share information. Cleghorn and his team are working to level those silos and create instead a pipeline via which donor information can flow through the organization.
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Abny Santicola
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