Wings of Change
Inspired by constituent research and a PSA campaign, Easter Seals finds a new, donor-centric voice.
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“What we need to do is turn all those things on their sides and actually link them together and say that these are people that have a relationship with this organization, they like our mission, they want to touch the lives of people with disabilities — children or adults — or help families who are affected by disability,” Cleghorn says. “And then the pipeline lets people flow freely to the logical place of their involvement with Easter Seals.
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Abny Santicola
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