Wings of Change

Recognizing the need for stronger branding, Easter Seals partnered with Minneapolis-based advertising agency Campbell Mithun to overhaul its logo in a way that brought it back to its roots. Founded in 1919 by Ohio businessman Edgar Allen and originally named the National Society for Crippled Children, the organization launched in spring 1934 its first-ever fundraising campaign, which featured stamps that donors could place on envelopes and letters to show their support. The stamp campaign became an annual event; soon, thanks to the ongoing and overwhelming support it received from the public, the organization underwent a nationwide expansion.