InstantAmber Helps OneCause Members Contribute to Schools and Non-Profit Causes

Nashville, TN, June 1, 2009 — InstantAmber (www.instantamber.com) is proud to announce that it has teamed up with OneCause. OneCause funds a consumer's chosen cause or school by channeling their everyday purchases to well-known merchants and service providers, who in turn contribute a percentage of every purchase back to the cause or school. When a OneCause member purchases InstantAmber through OneCause's site, 20% will be donated to the member's school or nonprofit cause.

Since 1999, over $200 million has been donated to more than 30,000 causes and schools nationwide. Thousands of local, regional and national nonprofit causes and schools participate with OneCause to earn contributions through their supporters' everyday purchases: Every time an eligible purchase is made at any OneCause merchant, up to 20% is contributed back to the chosen cause or school, at no extra cost to the nonprofit or the supporter.

"OneCause is the easiest and smartest way for parents to raise funds for their childrens' schools. InstantAmber and OneCause share a common mission of providing a unique and valuable service to parents and their children, and we're excited to help parents, educators and schools while protecting children at the same time." Matt Berman, Founder, InstantAmber

"InstantAmber.com helps ensure the safety and protection of children by decreasing the time it takes for law enforcement to get all the facts they need to start searching. OneCause has a lot of members that are parents. It's a perfect fit," says Stephen Avalone, president, OneCause.

InstantAmber is excited to contribute to OneCause members' causes or schools of choice. InstantAmber is currently found in two categories: New Merchants and Services. To locate InstantAmber on OneCause's website, please visit www.onecause.com/shop and search by using the Keyword "InstantAmber" or look in the categories mentioned above.

About OneCause:
OneCause helps causes and schools engage current supporters, attract new supporters and increase contributions by blending social networking and contributions from everyday shopping. Founded in 1999, OneCause programs have contributed more than $200 million to thousands of nonprofit causes and schools -- without any direct donations. OneCause is operated by CauseLoyalty LLC., a subsidiary of Rakuten, Inc. With U.S. headquarters in Boston, Rakuten is one of the world's largest and most comprehensive Internet service companies, with services in e-commerce, portal and media, travel, financial services, and professional sports. www.onecause.com

About InstantAmber:
InstantAmber is a web-based gathering, storage, and delivery service that enables law enforcement to retrieve critical data and photos in the event of a missing child emergency. The concept for InstantAmber was born in 2008, as the result of Matt Berman's experience when his young daughter went missing during a family vacation. His deep concern about the national tragedy of missing children led him to create InstantAmber, ensuring that parents have access to the best possible tool in the event of a missing child emergency. Please visit www.instantamber.com.