Making the Right Call
Telemarketing
can play
an important role
in an integrated lapsed-donor
reactivation
strategy.
By
Randy Brewer
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
I started out by saying that virtually everyone understands the superior value of reactivating lapsed donors. Perhaps you need more evidence to be convinced of that premise. Reactivated lapsed donors produced a 4 percent better annualized response rate over new donors while nearly maintaining the average gift. While 4 percent may not seem like much, this translates to an 8 percent improvement in the ROI annually.
0 Comments
View Comments
- Companies:
- Wal-Mart
Randy Brewer
Author's page
Related Content
Comments