Integrated Multichannel Fundraising Expert Joins TrueSense Marketing

“Having Mimi here adds to our capabilities in integrated multichannel fundraising,” said Steven Busheé, principal of TrueSense Marketing. “As an agency, we’ve been involved in online fundraising from the beginning, and now with Mimi on board, we’re in an even better position to generate bigger gains for our clients in all fundraising channels — especially radio and social media.”