Integrated Multichannel Fundraising Expert Joins TrueSense Marketing

TrueSense Marketing’s online fundraising strategies have produced significant results in acquisition and cultivation for well-known nonprofits in the social services, international relief, religious and health sectors.

Adding to TrueSense Marketing’s online capabilities, Mimi is a thought leader and frequent speaker at industry events. She has wide experience in e-mail, display media, search media, mobile and social media. She has created online acquisition tests that integrate a variety of channels — including radio, print, digital display media, e-mail and social media. And she has experience in leveraging offline media for online communications.