Integrated Multichannel Fundraising Expert Joins TrueSense Marketing

Press release (Oct. 4, 2012) — Mimi Natz is a recognized expert in online and offline multichannel media management, strategic planning, research, and buying for nonprofits. She has more than 25 years of experience as a team leader and practitioner. She joins TrueSense Marketing as vice president of media.

“Having Mimi here adds to our capabilities in integrated multichannel fundraising,” said Steven Busheé, principal of TrueSense Marketing. “As an agency, we’ve been involved in online fundraising from the beginning, and now with Mimi on board, we’re in an even better position to generate bigger gains for our clients in all fundraising channels — especially radio and social media.”

TrueSense Marketing’s online fundraising strategies have produced significant results in acquisition and cultivation for well-known nonprofits in the social services, international relief, religious and health sectors.

Adding to TrueSense Marketing’s online capabilities, Mimi is a thought leader and frequent speaker at industry events. She has wide experience in e-mail, display media, search media, mobile and social media. She has created online acquisition tests that integrate a variety of channels — including radio, print, digital display media, e-mail and social media. And she has experience in leveraging offline media for online communications.

Mimi has also developed a variety of fundraising campaigns in direct-response radio and direct-response TV. These included response-driven promotion, branding, and emergency relief, in both short and long formats. She has also developed alternative media programs, including insert media, and she’s created media strategies for direct-response TV campaigns for major emergency relief nonprofits.

Mimi has wide experience with such noted nonprofits as CARE, Feeding America, Bible League International, Prison Fellowship, The Salvation Army, Union Gospel Mission and Food for the Hungry. Equally skilled in the for-profit world, she’s worked with leading companies like GEICO and The Hartford, as well as others in consumer packaged goods, retail and sporting goods.