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Polly Craik
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Integrating all these response channels into one comprehensive solution ultimately increases the value of the relationship with the donor by ensuring a consistent and effective response, and at the same time reduces internal costs of managing multiple data streams and processes.
An integrated approach to donor response will assure greater donor retention and increased lifetime value. More importantly, it allows donors to enjoy their relationships with the nonprofit organizations that are meaningful to them.
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Polly Craik
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