Integration is Key to Communicating With Constituents

So how are these organizations managing and updating these content-rich Web sites, usually on a daily basis? If you answered, “By keeping our webmaster busy 24-7,” think again. More than likely, they’re using a content management system, an efficient and convenient way to simplify the publication of Web content using online tools, workflow controls, templates and publishing schedules, as well as personalization, file-sharing and reporting features. A CMS solution allows development, marketing and public-affairs staff to create and post content without engaging technical staff for publication. That means staff can focus on your organization’s mission, not technology.