Integration Strengthens Fundraising Initiatives

Donor outreach is not just a single-layer approach anymore; it’s about integrating new media with tried-and-true communications practices while being very careful to ask donors for their preferred delivery methods. Nonprofits need to adapt their marketing tactics based on the resources available to them, and blend their messages to maximize the impact of integrated marketing. This is critical to not only developing a core donor base but also planning a lasting, creative strategy. Marketing should use the breadth of techniques at its fingertips to strengthen the organization’s brand as well as build the overall community network.