Integration Strengthens Fundraising Initiatives

2. Explore the potential of integrated social-media marketing.
A small, nonprofit theater group in Toronto recently used Facebook as a tool to promote its shows. As giving through ticket sales increased, the audience size grew, and the network exponentially increased with every event. Organizations should work on understanding how social media works and embrace the technology. Conducting a CRM data screening is a good way to discover who is active on different social-networking sites.