Integration Strengthens Fundraising Initiatives

All of this information can be utilized to support and grow an organization’s own social-networking program, such as creating a MySpace group for different areas of interest and participation within the organization.

3. Make peer-to-peer fundraising a fundamental component of your integrated campaign strategy.
Organizations should take inventory of their current communication tactics (e-mail, direct mail, etc.), and examine the messaging. Has it been watered down to reach a broad audience? Peer-to-peer outreach allows an organization to maintain the core messaging but enable donors to personalize the message for their own networking and recruitment efforts.