Integration Strengthens Fundraising Initiatives

5. It’s not just about paper anymore; cutting-edge technology can provide a host of ways to improve and support traditional marketing tactics.
Organizations need to plan creative marketing strategies to ultimately achieve their donor acquisition and retention goals. Integrated campaigns require targeted approaches blended with tried-and-true communications that are supported by CRM and content management solutions that maximize the potential of the Web and all that networking technologies have to offer. The integration of all these solutions with strong creative content will strengthen an organization’s fundraising programs.