Integration Through Understanding

Integration Through Understanding

Dec. 13, 2005

By Abny Santicola

When it comes to fundraising, it's tempting for an organization to simply put its cup out and focus on its own need -- the need to raise funds. But long-term, successful development plans focus more on how giving can fulfill the needs of both an organization's constituents and donors themselves, according to Linda Ireland, co-owner of St. Paul, Minn.-based business and marketing consulting firm Aveus.