Interactive Fundraising: 2010 Ushers in Faster Reaction Time for Fundraising

In the aftermath of the earthquake in Haiti, important lessons are unfolding that underscore how the nature of fundraising is evolving as a direct result of technology and social media.

How did you find out about the Haiti earthquake? I first learned of it on my cell phone while checking Facebook, where a friend’s status referenced the disaster. Minutes later, there were more Facebook updates, and word of the earthquake was starting to ripple through Twitter. It was shortly after 5 p.m. on Jan. 12, and news was spreading rapidly.