Interactive Fundraising: 2010 Ushers in Faster Reaction Time for Fundraising

Speed of information and action is accelerating
The emergence and mass adoption of social media has accelerated the rate at which people discover and share information, and ultimately take action or give. These steps can be expedited with the help of technology. Organizations such as the Canadian Red Cross reacted within mere hours of the disaster in Haiti by offering up-to-the-minute information and donation areas on their Web sites.