Interactive Fundraising: 2010 Ushers in Faster Reaction Time for Fundraising

Jody Jeffrey, manager of national Web services for the Canadian Red Cross, commented, “Having the ability to quickly share information on the situation and provide a way for people to help was critical in the hours after the earthquake.”

Other organizations that I have spoken with agree that being a trusted conduit of information was a prerequisite for donations. In the 48 hours following the earthquake, the Canadian Red Cross experienced unprecedented Web traffic, and being prepared was essential for them to make sure the outpouring of support was actionable for the relief effort.