Interactive Fundraising: 2010 Ushers in Faster Reaction Time for Fundraising

Citizen fundraisers
When a disaster like Haiti occurs, people tend to ask what they can do to help. Increasingly, donors are willing to reach into their personal networks or pool of employees to encourage relief support. For the Canadian Red Cross, this meant providing individuals the means to quickly extend donation ability to their networks via phone, e-mail and other technologies. Corporate supporters were able to post donation widgets to their own Web sites, and a few even created micro sites with the help of the Red Cross specific to their organization.