Interactive Fundraising: 2010 Ushers in Faster Reaction Time for Fundraising

Apply these lessons to your organization
The lessons here are particularly apparent after a disaster like the one in Haiti, but they will also apply to normal, day-to-day online fundraising for just about any organization. The time from information to action will continue to decrease, and friction will be removed from the fundraising process. New ways will emerge for you to reach and enable individual and corporate supporters to help, and mobile will play an expanding role in fundraising. No doubt there will be still other valuable lessons learned about online fundraising in the aftermath of Haiti that will shape the future of fundraising.