Interactive Fundraising: Test, Analyze, Repeat

This phenomenon isn’t specific to fundraising, but it certainly applies. For example, online services have enabled ordinary (non-technical) people to create attractive Web sites and professional-looking online newsletters, among other things. Web sites can be hosted in the “cloud” for a fraction of the cost and resources required compared to a few years ago. More people can innovate and execute more quickly and less expensively than ever before.