Interactive Fundraising: Test, Analyze, Repeat

Other segmentation that can be tested using these same principals is establishing specific donation pages for communication channels, such as Facebook or Twitter. A question development directors often ask is, “How do I quantify the value of social-media interactions in terms of donations?” Creating distinct donation pages for these channels provides an easy way of tracking the actual donations that result from a particular channel of communication. For example, in your Twitter communications, a bit.ly link to your respective donation form will enable you to track donations that result from this particular channel.