Intercept. Interpret. Invite. Intrigue. Inspire.

Invite: Some, not all, of your constituents will welcome additional opportunities to interact with your (actually, their) organization. Invite them to do so and facilitate that process, especially online. The online environment offers many tools to engage, cultivate and empower members, donors and activists. And experience says the more deeply engaged your supporters become, the more valuable they become as well — they renew more and give you a greater share of their contribution “wallet.” Many, even most, of your constituents will decline the invitation, but each will appreciate it.