Intercept. Interpret. Invite. Intrigue. Inspire.

Intrigue: Do your best to be fresh and original. Americans, in particular, are trained through omnipresent lifelong advertising, like it or not, to respond to “new.” While you shouldn’t stray from your core mission and identity, anything you can do to provide fresh or provocative insight, a different way of looking at recurring or familiar events, new accomplishments, emerging trends or insider perspective will pay dividends. No matter how important your cause, message or organization is, “same old, same old” is deadly.