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Tom Belford
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www.theagitator.net<%2Fa>),%20here%20are%20some%20eloquent%20thoughts%20on%20branding%20for%20nonprofits%20from%20veteran%20nonprofit%20marketer%20Tom%20Belford.)%20Intercept.%20Interpret.%20Invite.%20Intrigue.%20Inspire.%20These%20are%20the%20words%20that%20come%20to%20mind%20when%20I%20think%20about%20how%20I%20would%20establish%20and%20grow%20a%20nonprofit%20brand.%20Intercept%3A%20Perhaps%20nothing%20requires%20more%20marketing%20creativity%20today%20than%20getting%20in%20the%20face%20of%20your%20target%20audience%20with%20a%20relevant%20message%20at%20a%20ripe%20moment.%20Fortunately,%20even%20as%20the%20communications%20blizzard%20gets%20more%20dense,%20the%20methodologies%20for%20targeting%20are%20getting%20cheaper,%20faster,%20more%20penetrating%20and%20sophisticated,%20especially%20in%20the%20online%20universe.%20The%20going%20rate%20for%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fintercept-interpret-invite-intrigue-inspire-83810%2F" target="_blank" class="email" data-post-id="9948" type="icon_link">
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Consciously try to inspire hope. Review all your communications through this lens. Hope is what we’re tapping into when we engage others as our allies, activists, donors, collaborators.
Read the original Feb. 6, 2007, blog post “Growing a Nonprofit Brand” here.
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Tom Belford
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