Internal Vs. External Tools: Determining the Best Approach to Social-Media Marketing

Nonprofits and associations should use Facebook and LinkedIn, for example, as a place for potential donor and member research, and bear in mind that these sites are not a magic bullet for fundraising, in particular. Don’t just set up a group and get a few friends to join — the sites won’t achieve much on their own. Instead, use these social-media outlets to build relationships and connect those with similar interests.