Internal Vs. External Tools: Determining the Best Approach to Social-Media Marketing

When it comes to both internal and external social-media tools, don’t forget to bear the 90-9-1 rule in mind — that is, for every 100 registrants to a social-networking site, 90 will read through the content, nine will add occasionally to the discussions, and one will participate often to the initiative. Nonprofits and associations should encourage staff to make regular contributions, without overpowering the thoughts of donors and members. This way, organizations can maintain enough registrants to keep both internal and external social-media sites looking active and to refresh their content on a consistent basis, in order to tempt visitors back.