Internal Vs. External Tools: Determining the Best Approach to Social-Media Marketing

Leveraging the perfect combination of social media
According to Joe Tyler, president and CEO of e-marketing firm Informz, e-mail and social media (both internal and external) are like peanut butter and jelly — they make the perfect combination.

“As 2009 comes to a close, nonprofits and associations should look to use each marketing channel to its fullest, complementary advantage over the next year,” Tyler says. “Social media can be used to build brand awareness and share information, while e-mail can help organizations maintain those conversations and market to donors and members.”