International Fundraising eConference Roundup: Digital Advocacy Tips From the Obama Campaign

Goodstein shared the following tips with attendees:

• Remember that it's about the message and the messenger.
• Be willing to experiment. Start small, and learn what works and what doesn't work.
• Look for ways to generate more citizen engagement. How can volunteers who are technologically superior in their fields help and mobilize others in a way that's far more useful than them just donating?
• Give people a reason to donate. Test and test and test to find out what works. And listen to know what your supporters are thinking about your organization.