International Voices on Fundraising: How to be 15 Minutes Ahead

* Set up an annual rolling research programme so you can monitor your donors’ attitudes over time. Improvements in donors’ understanding of and feelings for your nonprofit can be one of your KPIs.

* Get your thinking right (and encourage your colleagues, too). Work on attitudes as well as techniques. Make the 90-degree shift, to see everything you do through your donors’ eyes. This takes constant practice.