International Voices on Fundraising: How to be 15 Minutes Ahead

* Make sure you are giving your donors what they want, not what you want them to have.

* Here’s another example of the 90-degree shift. Your donors also have to understand you, so they can trust you and have confidence in you and your organisation. This will be essential if donors are to let you have the information and permissions you will need from them, to practise true donor relationship management.