International Voices on Fundraising: How to be 15 Minutes Ahead

In providing an appropriate, responsive, customer-led service to your donors

* Set high standards for donor service in your organisation. Publish these, and make sure all staff know of them. Let your donors know, too.

* Make sure your “thank you” and “welcome” procedures are the best anywhere. Get a hold of Penelope Burk’s book, “Donor Centred Fundraising: How to Hold on to Your Donors and Raise Much More Money”.