International Voices on Fundraising: How to be 15 Minutes Ahead

* With a little help from Penelope’s book, create the best “thank you” and “welcome” policy ever, in your organisation.

* Get “thank you” letters and acknowledgements out within 24 hours (48 at most).

* Take action to secure the vital second gift. Remember a donor’s prime needs are to know the gift was received; to know the gift was set to work as intended; to know the project/programme is having the desired effect.