International Voices on Fundraising: Second Gift Syndrome

We spend a great deal of time, not to mention money, on donor acquisition programmes by a whole variety of different mechanisms. Lots of blood, sweat and tears spent developing compelling concepts, propositions, and creative gems aimed at persuading someone to part with their cash for a good cause.

And then what? Well too often, dumped straight into an existing communications programme with barely a thank you or a welcome (and if you think I’m being harsh, trust me, I’m not. For proof, download our free mystery shopping report from www.johngrainassociates.com). This means, depending on when they gave, a donor could get any number of different communications in a very random kind of way.