International Voices on Fundraising: Second Gift Syndrome

However, how many of us regularly track and analyse the number of second gifts received from donors and whether this is increasing, declining, or static? And I suspect even fewer develop deliberate strategies for securing that second gift.

In France this NGO has developed a whole range of different communications built up over a significant period of time (and at significant investment too) to respond to a donor’s first gift based on a range of criteria such as donation value, source, timing, and proposition.