Last Look: An Interview With David Duncan, Director of Membership and Development, Civil War Preservation Trust
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Joe Boland
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We also have yet to get to that one person capable of an eight-figure gift who wants to make Civil War battlefield preservation his personal legacy, but I know they are out there!
FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?
DD: Unless the Postal Service goes out of business, direct mail will always play a role in our fundraising. Clearly, however, a world-class Web site can provide so much richer content than anything we could ever afford to put into an envelope, and at a greatly reduced cost. This is no great insight, but I believe the key to our future success is to have all of these channels working together and supporting each other.
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