Interview With George Riley, Director of Development, Red Tomato

There’s no question what this organization is all about — the perfect, ripe tomato.

The mission of the Canton, Mass.-based organization Red Tomato is “connecting farmers and consumers through marketing, trade and education, and through a passionate belief that a family-farm, locally based, ecological, fair-trade food system is the way to a better tomato.” Here FundRaising Success talks with Red Tomato Director of Development George Riley.