Interview With George Riley, Director of Development, Red Tomato

FS: What are the biggest challenges Red Tomato faces as far as fundraising is concerned?
GR: Our biggest challenge is to expand the percentage of income from individual gifts, and decrease our reliance on grants.

FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?
GR: We intend to focus more on potential donors who are really passionate about fresh local food and family farms, and who understand the need to change our food system.