Interview With George Riley, Director of Development, Red Tomato

FS: How would you describe your fundraising philosophy?
GR: Not everyone understands or cares about what we do. We want to find those few who do care, and bring them into our family.

FS: Are you engaged with social-media sites like MySpace, Facebook etc., and other online social networking?
GR: This is an area we are just beginning to explore. We’ve spent much of the past few months doing a complete overhaul of our Web site, which will give us some of the capabilities to handle social networking.