Interview With Kenneth Grunke, Director of Individual and Major Giving, Pillars

FS: What are the biggest challenges Pillars faces as far as fundraising is concerned?
KG: “One of the biggest challenges we are facing as an organization is effectively reaching out to new audiences. For quite some time, Pillars has been able to approach, very comfortably, a general donor base effectively. But now, as more baby boomers are aging and more of Generation Y becomes more socially active and philanthropic at an earlier age, we’ve had to redesign our strategies to realize that we are working with very different and distinct groups.