Interview With Kenneth Grunke, Director of Individual and Major Giving, Pillars

FS: Are you engaged with social-media sites like MySpace, Facebook etc., and other online social networking?
KG: “We have recently looked at creating charity badges for several sites and are currently testing the market regarding online social networking. This is an area that we are still discovering how it would best benefit our agency, as well as our donors. My colleagues and I have become highly involved in blogging, which has proven very successful in marketing the agency’s name and mission.”