Keep It Clean

Not just mail
The value of these address-standardization and -updating offerings also can help an organization running a telemarketing campaign. As a vendor of both postal processing and phone appending, we’ve seen examples of considerable increases in matching phone numbers to records that have gone through postal processing prior to the appending or verification process. In many cases this increase in matched phones can be in double-digit percentages. Considering the cost per thousand involved with the rental of a prospect file and potential waste in paying for those unmatched records, the fractional costs of additional postal processing more than pays for itself.